Flatpay anointed as the latest Danish unicorn

Danish fintech company Flatpay has achieved unicorn status, raising $170 million in funding and reaching a valuation of $1.7 billion. This rapid ascent marks Flatpay as the fastest company in Denmark to achieve this milestone, highlighting the growing strength of the European fintech sector and its ability to attract significant investment. The funding round was led by AVP and Smash Capital, with participation from existing investors like Hedosophia, Seed Capital, and Dawn Capital. Flatpay provides payment software for small and medium-sized businesses (SMBs), distinguishing itself through simple pricing and a focus on user experience. The company offers solutions that include no setup or subscription fees, a flat rate for all card types, and data dashboards. Flatpay's services currently support over 60,000 customers and employs a staff of over 1,500 people, with a goal to reach $500 million in annual recurring revenue (ARR) by the end of 2025. This investment will allow Flatpay to broaden its presence across existing European markets, which already include Finland, Germany, Italy, the UK, and France. The company will also use the funds to target expansion into new markets, further solidifying its position in the competitive payments landscape. This expansion reflects the broader trend of European fintech companies competing with established players and striving to provide tailored solutions for SMBs.