Belgium’s Donna secures €4.1 million to scale its AI assistant for field sales teams
Belgium-based Donna, developer of an AI assistant for field sales teams, has secured €4.1 million in new funding. The investment, led by Frontline Ventures, will enable Donna to accelerate its international expansion and further develop its AI-driven solutions. This funding round underscores the growing interest in AI-powered tools designed to streamline sales processes, particularly for on-the-go professionals. Donna's AI assistant is designed to proactively support field sales teams. The AI assistant offers features like meeting preparation, detailed note-taking during interactions, and automated administrative tasks after meetings. The product claims to save up to 75% of admin time, improve CRM adoption, and boost close rates by up to 20%. This investment highlights a trend in Europe toward specialized AI solutions. The AI assistant allows sales teams to focus on customer interactions rather than administrative burdens. This is a contrast to general CRM platforms and early-stage AI assistants. The funding round is indicative of the growing interest in AI-driven sales and CRM solutions. The market saw approximately €50 million flowing into similar solutions this year, signaling strong momentum across the sector.
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