Swiss “Shark Tank” winner storabble acquires Germany’s on-storage to consolidate Europe’s fragmented storage market
Swiss storage marketplace storabble has acquired the key assets of German mobile storage provider on-storage, aiming to consolidate Europe's fragmented storage sector. This move signals a strategic push by storabble to build a unified digital infrastructure for storage services across the continent, addressing a long-standing market inefficiency. The acquisition includes on-storage's proprietary technology platform, encompassing advanced logistics management systems and brand assets. storabble, founded in 2023, currently aggregates over 42,000 storage rooms from more than 4,100 partner locations, but this deal specifically bolsters its capability to integrate mobile, pick-up-and-delivery storage solutions, a rapidly growing segment. This technological integration is crucial for realizing storabble's vision of becoming a single, searchable destination for all storage needs. This consolidation effort directly impacts consumers and smaller storage operators by offering a more streamlined and transparent market, akin to how platforms like Booking.com transformed travel. By acquiring on-storage's digital inventory and last-mile coordination tools, storabble intends to deploy this as a service layer, enabling third-party logistics providers to seamlessly join its pan-European marketplace. This strategy empowers existing infrastructure rather than building new, fostering a more interconnected digital ecosystem within the European storage industry.
Curated and translated by Europe Digital for our multilingual European audience.
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