geoSurge emerges from stealth to help brands improve visibility in AI search

London-based AI deeptech company geoSurge has emerged from stealth mode, aiming to help brands enhance their visibility within large language models (LLMs). This development is crucial as AI increasingly shapes consumer decision-making, with brands' presence in AI-generated responses becoming a significant commercial factor. The ability to appear in these systems is vital for brand consideration. geoSurge's platform allows organizations to evaluate how their brands are represented in LLM responses, pinpoint representation weaknesses, and predict the impact of future model updates. Their data indicates that well-known brands can experience visibility loss between GPT releases. The company employs "corpus engineering" to improve how LLMs learn, store, and display brand information, aiming for more stable visibility across model updates. This technology directly impacts companies in sectors like retail, travel, fintech, and consumer services, with the goal of supporting AI-driven discovery as LLMs continue to evolve. The potential impact is significant, as brands risk losing visibility overnight due to LLM updates, which can dramatically affect their market presence and consumer engagement. geoSurge’s approach provides proactive solutions to mitigate these risks.