Bought snaps up luxury rental platform Robes Rental in third acquisition of 2025
Bought, a resale platform launched in March 2025, has acquired Robes Rental, a Finnish peer-to-peer luxury fashion rental platform, marking its third acquisition this year. This strategic move aims to solidify Bought's presence in Europe and explore new avenues in peer-to-peer renting, furthering its goal of establishing a strong circular economy. Earlier in the year, Bought also acquired the Finnish secondhand platform Zadaa and the bankruptcy estate of Vähänkäytetty.fi. Robes Rental, known for its presence in Vogue and its appeal to celebrities and politicians, brings valuable technology, industry knowledge, and a dedicated community to Bought. The integration of Robes’ technology into Bought’s platform will facilitate the development of advanced circular wardrobe capabilities. The standalone Robes app is slated to be retired by the end of the year as the focus shifts to Bought's platform. This acquisition impacts both consumers and the broader circular fashion ecosystem within Europe. By combining Bought’s resale technology with Robes’ rental expertise, the platform will offer a comprehensive circular fashion experience. This collaboration will give the platform the tools to realize their vision more efficiently, strengthening circularity in the fashion industry. The collaboration represents a significant step towards creating a more sustainable and accessible fashion industry within Europe. With the combined forces of Bought and Robes, the future looks bright. The impact of the acquisition could provide additional impetus for innovation and growth within the European circular economy.
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