Being able to talk on WhatsApp without using WhatsApp: it's the app's most important change and it's already underway
WhatsApp is rolling out a significant update in Europe, allowing users to integrate with third-party messaging apps. This move marks a major shift in how the platform operates, enabling users to send and receive messages from other messaging services while maintaining end-to-end encryption, a feature long associated with WhatsApp. This change is poised to reshape the messaging landscape within the EU. The key development allows interoperability with other messaging applications, a feature mandated by the European Union's Digital Markets Act (DMA). According to WhatsApp's official blog, this feature is being introduced to comply with new European regulations. Initially, the functionality will be available to users with phone numbers registered in EU member states, with a progressive rollout planned over the coming months. This integration will affect how users manage their communications, allowing them to communicate with contacts on different platforms directly through WhatsApp. Users will find the option within the app's settings, under "Account" and "Third-party chats," where they can choose to merge or separate these conversations. While a user's phone number will be shared to enable cross-platform chats, profile details such as name and photo will remain private. This shift signifies a move toward greater digital openness, aligning with the DMA's goals to foster competition and user choice in the digital market. It also highlights the growing influence of European digital policy in shaping the strategies of major tech companies. The ability to use WhatsApp without being confined to the app is a significant change, driven by regulatory pressure.
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