Webshops are not allowed to force customers to create an account in many cases

December 24, 2025 at 08:45 AM UTC
Autoriteit Persoonsgegevens
Original: NL
Webshops are not allowed to force customers to create an account in many cases

The European Data Protection Board (EDPB) has issued new guidance clarifying that webshops generally cannot force customers to create accounts before making a purchase. This clarification addresses long-standing complaints across several EU member states regarding mandatory account creation policies, reinforcing consumer privacy rights online. The EDPB's recommendations highlight that requiring an account to complete an online transaction is often unnecessary and potentially violates privacy regulations. The guidelines aim to provide clarity on the application of the GDPR, ensuring that data collection practices align with the principle of data minimization. The board’s stance underscores the importance of obtaining explicit consent for data processing, particularly for non-essential services. This ruling directly impacts e-commerce businesses, forcing them to re-evaluate their account creation policies. The broader implications include increased consumer control over personal data and a shift towards more privacy-friendly online shopping experiences. Webshops will likely need to offer guest checkout options to comply, streamlining the purchasing process for many users.

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Source Information

Publication: Autoriteit Persoonsgegevens
Published: December 24, 2025 at 08:45 AM UTC
All rights remain with the original publisher.

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