First bloom: increased consumer choice after eighteen months of the DMA

The Digital Markets Act (DMA) is showing early signs of success in Europe, according to a recent report by BEUC, aiming to increase consumer choice and open digital markets. The DMA seeks to curb anti-competitive practices by large tech companies, often referred to as "gatekeepers," that have historically limited consumer options and innovation. This legislation is a key part of the EU's broader strategy for digital sovereignty. Eighteen months after the DMA's implementation, the report highlights several tangible benefits for consumers. These include the ability to select a preferred default browser and default apps on iOS devices, expanding options across various categories. Users can also now make contactless payments on iPhones using alternative services, bypassing Apple Pay, alongside the ability to create a Google account without a Gmail account. The impact of the DMA is felt directly by consumers who now have more control over their digital experiences and increased options. The EU Commission is actively investigating suspected non-compliance by gatekeepers. Consumer advocacy groups, like BEUC, are pushing for robust enforcement of the DMA to ensure consumers fully realize its intended benefits, further leveling the playing field. The European Commission's consultation is gathering feedback on the DMA's impact and its ability to address emerging technological challenges. The ongoing assessment will help to refine enforcement strategies and potentially expand the scope of the DMA to protect consumers in the rapidly evolving digital landscape.