AP launches campaign to help organizations with a good cookie policy

The Dutch Data Protection Authority (Autoriteit Persoonsgegevens, or AP) has launched a public awareness campaign urging organizations to review their cookie policies. This initiative aims to enhance compliance with data protection regulations, particularly the General Data Protection Regulation (GDPR), which governs how websites and apps handle user data and consent. The AP's campaign emphasizes the importance of responsible cookie usage, marking a renewed focus on digital privacy across Europe. The three-week campaign, titled "Ga slim om met cookies" (Be Smart with Cookies), will feature advertisements on the radio, websites, newspapers, and trade publications. The AP is providing resources and guidance to help organizations understand and implement compliant cookie practices. This includes ensuring users give valid consent before cookies are activated, and offering clear information about what data is collected and how it is used. This campaign directly affects all organizations operating in the European Union that use cookies on their websites or in their applications. The stricter enforcement of GDPR, including the AP's campaign, underscores the growing importance of data privacy for European digital sovereignty. This campaign reflects a broader push for greater transparency and control over personal data, empowering users and fostering trust in the digital environment.