OpenAI and Anthropic have been eating Google's lunch with their AI for work: the company believes it has the solution
Google has launched Gemini Enterprise, a comprehensive AI platform aimed at businesses, signaling a direct response to the growing influence of AI tools in the workplace. This move comes as competitors like OpenAI and Anthropic gain traction with their AI solutions, including ChatGPT for businesses and Anthropic's agreements with major consulting firms. The launch underscores Google's determination to maintain its leadership in the rapidly evolving AI landscape. Gemini Enterprise is designed as a standalone platform under Google Cloud, offering a suite of tools for businesses to develop and deploy their own AI assistants. It provides access to the latest Gemini 2.5 Pro and Veo 3 models, along with pre-built Google agents such as Deep Research and Data Insights. A no-code workbench allows employees to analyze data and automate processes, integrating with data from various platforms, including Google Workspace, Microsoft 365, Salesforce, and SAP. The platform aims to empower businesses to leverage AI for enhanced productivity and efficiency. The availability of pre-built agents and a no-code workbench lowers the barrier to entry for businesses of all sizes, allowing them to integrate AI into their workflows more easily. The centralized management framework offers improved oversight and control over AI applications, which could be particularly appealing to European companies. Google's focus on enterprise AI reflects a broader trend in the tech industry, with companies racing to offer tailored AI solutions for businesses. The success of Gemini Enterprise will depend on its ability to deliver tangible value and ease of use, positioning Google as a key player in the enterprise AI space.
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