The tragedy of Supernatural

Meta's recent decision to shut down three virtual reality (VR) studios, including those behind popular fitness application Supernatural, signals a significant shift in the company's metaverse strategy. This move directly impacts a dedicated user base, exemplified by individuals like Sherry Dickson, a 69-year-old retired teacher who relies on VR fitness for her regular workouts. The closure raises questions about the long-term viability of VR content development and community building on Meta's platforms. The implications of these studio closures extend beyond the immediate disruption for users and developers. It suggests a recalibration of investment in the VR sector by a major player, potentially affecting the broader ecosystem of VR content creation and hardware adoption. The shutdown of studios like Twisted Pixel and Sanzaru, which contributed to Meta's VR offerings, indicates a strategic pivot away from certain types of immersive experiences or development models. While the VR market continues to evolve, Meta's actions highlight the inherent risks and uncertainties for developers and content creators within this space. The fate of user communities built around specific VR applications now hangs in the balance, prompting a broader discussion on how these platforms will sustain and nurture their user bases in the future. This development could encourage a more cautious approach to investment in the immersive technology sector.
Curated and translated by Europe Digital for our multilingual European audience.
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