Seagate warns that memory prices will continue to rise while AI is booming: there is something that worries us even more

March 12, 2026 at 03:31 PM UTC
Xataka
Original: ES
Seagate warns that memory prices will continue to rise while AI is booming: there is something that worries us even more

European tech policy is navigating significant shifts driven by the burgeoning Artificial Intelligence (AI) sector. The demand for advanced computing power, particularly memory chips, is escalating due to AI workloads. This surge in demand, as highlighted by Seagate's Commercial Director, Ban-Seng Teh, is contributing to sustained price increases for memory components. The core issue lies in the unprecedented demand from data centers for AI development and deployment. Historically, the semiconductor market for DRAM and NAND flash has experienced cyclical fluctuations. However, the continuous and growing need for memory to support AI applications threatens to disrupt this traditional market cycle, potentially leading to more permanent price adjustments rather than temporary shortages. This trend impacts not only consumers seeking affordable computing hardware but also businesses investing in AI infrastructure. The expectation is that the increased demand for memory will continue to strain supply chains, influencing strategic decisions for hardware manufacturers and cloud providers across the European digital landscape. This necessitates a forward-looking approach to semiconductor procurement and production within the region.

Curated and translated by Europe Digital for our multilingual European audience.

Source Information

Publication: Xataka
Published: March 12, 2026 at 03:31 PM UTC
All rights remain with the original publisher.

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