Chargebacks are the silent hemorrhage of e-commerce. A Catalan startup is making money by plugging it

European e-commerce platforms are grappling with a significant challenge: chargebacks, a silent drain on profitability. These disputes, where customers reclaim funds from merchants, often through their banks, can negatively impact a substantial portion of a company's gross operating profit. Recognizing this, a burgeoning Catalan startup is offering an AI-driven solution to mitigate these financial losses. Kloutit, a Barcelona-based company founded in 2024, has developed an artificial intelligence tool specifically designed to manage and resolve e-commerce chargebacks. The startup has rapidly gained traction, securing nearly 200 active clients across nine European countries. Notable clients include prominent platforms like Wallapop and Cabify, demonstrating the broad applicability and effectiveness of their technology in addressing this pervasive issue. The implications of effective chargeback management extend beyond mere financial recovery. By reducing chargebacks, e-commerce businesses not only protect their revenue streams but also foster improved relationships with payment service providers. This can also help avoid costly penalties associated with high dispute rates, contributing to a healthier and more stable operational environment for digital merchants.