A fair digital future at risk: EDRi’s contribution to the Digital Fairness Act

The European Digital Rights (EDRi) has called on the European Commission to address manipulative digital practices within the upcoming Digital Fairness Act (DFA). The organization argues that current digital designs and personalization techniques are undermining fundamental rights. These calls for action aim to protect user autonomy and ensure a fair digital environment across the continent. EDRi’s recommendations, submitted following the Commission's Call for Evidence which concluded on October 24, 2025, target harmful practices. These include addictive design, deceptive design, and unfair personalization, which are seen as potential threats to privacy and equality. EDRi wants robust, legally-binding rules that promote fairness in the design of digital services. The potential impact of the DFA is wide-ranging, affecting software companies and digital platforms operating within the EU. Strong regulations will require companies to reassess their design and business models to ensure they do not exploit users. By prioritizing fairness-by-design, the DFA could reinforce Europe’s digital rulebook against potential pressures to deregulate.