Lola Lolita has 13 million followers and Carmen Maura has four Goyas. And the festivals are clear who is going to the red carpet

The European film festival circuit is grappling with a significant shift in its red carpet landscape, as digital influencers increasingly share the spotlight with traditional actors. This phenomenon, exemplified by appearances at the Goya Awards and the Festival de Málaga, has ignited debates about the economic justifications and cultural implications of this evolving guest list. The inclusion of popular online personalities raises questions about the core purpose of these cinematic events and their dedication to promoting film. This trend highlights a perceived disconnect between the traditional film industry and the burgeoning world of social media content creation. While established actors like Yolanda Ramos and Norma Ruiz report limited invitations to prestigious events, influencers with millions of followers, such as Lola Lolita, are prominently featured. This has led to candid discussions and critiques from industry veterans like Carmen Maura, who question the relevance of influencers to the art of filmmaking itself. The controversy reached a tipping point with the viral incident involving influencer Ona Gonfaus, who, when asked to recommend a Spanish film at the Festival de Málaga, admitted to not knowing any. This moment crystallized the concerns voiced by directors and actors, suggesting a prioritization of online reach over cinematic knowledge and appreciation. The situation underscores a broader discussion about how cultural institutions should engage with digital fame and its impact on artistic integrity.