Costco has arrived in Spain in the midst of a hypermarket recession. It has an ace up its sleeve: same-day online sales
**Costco Launches Same-Day Online Delivery in Spain, Challenging E-commerce Landscape** Costco, the American retail giant, has introduced a same-day online delivery service in Spain, marking a significant expansion of its digital operations. This move, in partnership with Instacart, aims to bolster its presence in a market where traditional hypermarkets are facing challenges. The service is currently available in Madrid, Bilbao, Seville, and Zaragoza, the four cities where Costco has physical stores. The new e-commerce offering allows Costco members to order groceries and other items through the company's website for delivery on the same day. While prices mirror those in-store, a fixed service fee of €15 per order applies, with a minimum purchase requirement of €35. Instacart will manage the logistics, collaborating with local European companies for order fulfillment and delivery, ensuring compliance with regional regulations. This strategic push into online, same-day delivery signals Costco's commitment to adapting its business model to consumer demands in Spain. By leveraging its existing membership structure and large-format warehouse model, Costco aims to capture a share of the growing online retail market, challenging established players. The expansion highlights a trend towards omnichannel retail strategies, integrating physical and digital shopping experiences.
Curated and translated by Europe Digital for our multilingual European audience.
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