Problems ahead? EU puts Apple Maps and Apple Ads under supervision

The European Commission is considering designating Apple Maps and Apple's advertising business under the Digital Markets Act (DMA). This move could introduce stricter regulations for Apple, aimed at ensuring fair competition within the digital marketplace. The DMA seeks to curb the power of large tech companies and promote a level playing field for smaller businesses and consumers. The potential inclusion of Apple Maps and Apple's advertising under the DMA would mean these services must comply with new obligations. These could include interoperability requirements, data-sharing rules, and restrictions on self-preferencing practices. This regulatory scrutiny is part of the EU's broader effort to rein in the dominance of major tech platforms. This development would directly affect Apple, requiring it to adapt its business practices within Europe. Moreover, it signifies the EU's firm stance on digital sovereignty and its commitment to enforcing the DMA. The move could have far-reaching implications for other tech companies operating in Europe, setting a precedent for how the DMA is applied.