MWC: Two-thirds of internet users prefer companies from Europe

European internet users increasingly favor services from European companies, according to recent insights from the MWC (Mobile World Congress). This sentiment suggests a growing desire for digital sovereignty, pushing back against the dominance of US-based tech giants. The trend highlights a significant shift in consumer preference, with a substantial majority now looking for alternatives to globally recognized platforms. Data indicates that approximately two-thirds of internet users prefer to engage with firms originating from Europe. This preference is evident across various digital activities, from communication and cloud storage to social networking and e-commerce. The underlying driver appears to be a conscious effort by consumers to support local economies and seek out providers that may align better with European data protection standards and ethical considerations. This evolving consumer landscape has direct implications for the European tech sector and digital policy. It presents a strong incentive for European software companies and digital platform providers to innovate and scale their offerings. Policymakers are likely to see this as validation for initiatives aimed at fostering a more competitive and independent European digital market, potentially accelerating efforts towards stronger data privacy and digital infrastructure.