New research reveals how Snapchat uses notifications to manipulate users

A recent study indicates that Snapchat employs manipulative notification practices, raising concerns about its compliance with the Digital Services Act (DSA). The study, conducted by Bits of Freedom, highlights the potential for these notifications to mislead users, a practice explicitly prohibited under the DSA. This research provides crucial evidence that may trigger enforcement actions against the social media platform. The DSA mandates that online platforms refrain from using designs that are deceptive or manipulative. The study's findings directly challenge Snapchat's adherence to these regulations by revealing the nature of the company’s notification practices. The research supports the inclusion of stricter rules regarding attention-grabbing notifications within the forthcoming Digital Fairness Act, building upon the existing legal framework. These findings impact all Snapchat users, as they may be subject to deceptive prompts. Broader implications involve the protection of user autonomy and the enforcement of the DSA's intent to create a safer digital environment. The outcome of potential enforcement actions could set a precedent for other platforms. This study underscores the ongoing efforts to regulate digital platforms and safeguard consumer rights in the EU. Future developments will likely involve scrutinizing other social media services.