DMA: Meta gives EU users more choices regarding targeted advertising
Meta is offering EU users more choices regarding targeted advertising on Facebook and Instagram, a move approved by the European Commission. This development is significant as it addresses concerns about data privacy and user consent under the Digital Markets Act (DMA), reflecting the EU's commitment to regulating large digital platforms. The DMA aims to ensure fair competition and user choice in the digital realm. Meta's commitment involves providing EU users with alternative versions of Facebook and Instagram that feature reduced ad targeting. This means users will have the option to use the platforms with less personalized advertising based on their data. This change will likely involve technical adjustments to how user data is collected, processed, and used for advertising purposes within the EU. This shift affects all users of Facebook and Instagram within the European Union, potentially impacting advertising revenue models for Meta. The move underlines the growing influence of European digital policy and its implications for tech companies worldwide. It further demonstrates the EU's push for digital sovereignty, giving users more control over their data. This is a notable step towards implementing the DMA, and other large digital platforms are also expected to adapt their services to comply with the new regulations. This could lead to a broader reshaping of the digital advertising landscape in Europe.
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