WhatsApp is launching third-party chat integration in Europe
Meta is set to launch third-party integration for WhatsApp in Europe, a move mandated by the Digital Markets Act (DMA). This initiative, expected to roll out in the coming months, will allow users to message with other platforms while maintaining WhatsApp's end-to-end encryption, enhancing interoperability. This is a significant step toward leveling the playing field in the messaging app market, as mandated by European regulators. BirdyChat and Haiket will be the first third-party services to achieve messaging interoperability with WhatsApp. Users in Europe will receive a notification in their settings tab providing the option to opt-in to third-party messaging. The integration will support text, photos, videos, voice messages, and documents on iOS and Android, but not on desktops, web, or tablets. The DMA compliance means WhatsApp users can choose to receive third-party messages in a separate folder or a combined inbox. Meta will also notify users when new third-party messaging apps become available. The move introduces the potential for users to use smaller messaging platforms and is a result of the EU’s ongoing efforts to ensure fair competition among large tech platforms. Meta has warned that third-party apps might handle user data differently. The launch represents a crucial step in enforcing the DMA, increasing choices for European users and fostering competition among messaging services. This push for interoperability could set a precedent for other digital platforms operating in the European market.
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