Spotify never added so many new users (and Spotify Wrapped was a hit): here are its Q4 2025 figures

Spotify has reported exceptional user growth in the final quarter of 2025, surpassing internal projections and marking a significant period of expansion. This surge underscores the platform's continued dominance in the digital audio streaming market and highlights the effectiveness of its user engagement strategies. The streaming giant added a record number of new users during the period, a testament to its expanding global reach and content appeal. A key driver of this growth was attributed to the immense popularity and engagement generated by its annual "Spotify Wrapped" campaign, which showcased personalized listening statistics to millions of users. This user acquisition success positions Spotify favorably in the competitive digital landscape, impacting user loyalty and potentially influencing future market dynamics. The platform's ability to attract and retain users at this scale reinforces its position as a major European tech player, contributing to the broader digital economy.