The new AI-powered Siri could arrive as early as February

Apple is reportedly on the verge of a significant overhaul of its virtual assistant, Siri, with a new AI-powered iteration anticipated for a February launch, according to Bloomberg. This development signals a potential paradigm shift for user interaction with Apple devices, moving towards more sophisticated and context-aware conversational capabilities. The update is poised to address long-standing user criticisms regarding Siri's limitations and enhance its utility across the Apple ecosystem. The enhanced Siri is expected to leverage advanced large language models (LLMs), allowing for more natural and fluid conversations. Sources indicate a focus on improving Siri's understanding of complex queries and its ability to perform multi-step tasks. This could involve deeper integration with applications and services, enabling Siri to proactively assist users with a wider range of functions. This advancement in AI directly impacts millions of Apple users worldwide, offering a more intuitive and powerful digital assistant experience. The move also positions Apple to better compete in the rapidly evolving AI landscape, particularly in the context of increasing European focus on digital sovereignty and AI regulation. The potential for more capable on-device AI processing could also have implications for data privacy and security.