ECJ: Online marketplaces must check advertisements under data protection law
The Court of Justice of the European Union (CJEU) has ruled that online marketplaces are legally obligated to proactively review advertisements containing sensitive data for compliance with the General Data Protection Regulation (GDPR). This decision reinforces the responsibility of platform operators in safeguarding user data privacy within the digital advertising ecosystem. It underscores the EU's commitment to holding digital platforms accountable for the data they process. The CJEU's ruling specifically mandates that marketplace operators must scrutinize third-party advertisements for sensitive data before publication. If an advertisement is found to violate GDPR regulations, the platform is required to refuse its publication. This means examining the data used and ensuring it adheres to the rules. This ruling directly impacts online marketplaces and the advertisers using them, potentially increasing operational costs related to data protection compliance. The decision strengthens the enforcement of GDPR and emphasizes the significance of data protection in the digital advertising realm. The ruling might lead to more thorough ad review processes and increased scrutiny on data collection practices.
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