EU starts procedure against Google to fairly share AI access and search data

The European Commission has initiated a procedure against Google, scrutinizing its compliance with the Digital Markets Act (DMA). This move is a critical step in ensuring fair competition and access to data within the digital landscape, particularly concerning AI development and search functionalities. The investigation signals the EU's firm stance on holding large digital gatekeepers accountable for their market practices. The core of the Commission's concern lies in Google's alleged non-compliance with DMA obligations regarding fair access to search data and AI functionalities. This includes how Google might be leveraging its search dominance to favor its own AI services or restrict third-party access, potentially hindering innovation and consumer choice in the rapidly evolving AI sector. Specifics on how this preferential treatment manifests and the precise data access mechanisms are central to the ongoing probe. This procedure directly impacts not only Google but also other players in the digital ecosystem, including software companies, AI developers, and potentially consumers. By ensuring that access to critical data and AI tools is fair, the EU aims to foster a more competitive environment, promoting European digital sovereignty and reducing reliance on a few dominant global tech giants. The outcome could set important precedents for data sharing and AI development across the bloc.