Garmin's next watch reportedly won't have a screen: "Cirqa" wants to ride the Whoop band trend

Garmin is reportedly developing a new wearable device, codenamed "Cirqa," which deviates significantly from its traditional smartwatch offerings by potentially omitting a screen. This move positions Garmin to directly challenge the growing market segment occupied by screen-less fitness trackers like those from Whoop, signaling a strategic pivot in its product development. The company's exploration of this innovative form factor suggests a response to evolving consumer preferences for minimalist and data-centric health monitoring. The "Cirqa" is designed to function as a sophisticated health and fitness tracker, focusing on detailed data collection and analysis rather than on-device display. While specific technical specifications remain under wraps, the device is expected to leverage advanced sensors and AI-driven insights to provide users with comprehensive metrics. This approach aligns with a broader trend in wearables towards deeper physiological tracking and personalized health recommendations, moving beyond basic step counting and heart rate monitoring. This development has implications for both consumers and the competitive landscape of the wearable technology market. Users seeking a more focused and less distracting approach to health tracking may find "Cirqa" appealing, especially those interested in in-depth performance analysis. For Garmin, entering this niche could diversify its revenue streams and attract a new demographic of users who prioritize extensive data over smart notifications and app integration.