DSA process: Tiktok agrees on advertising with the EU Commission

The European Commission has reached an agreement with TikTok regarding improvements to advertising transparency, a significant development under the Digital Services Act (DSA). This agreement signals progress in the EU's ongoing efforts to regulate major digital platforms and ensure compliance with the DSA's guidelines. The agreement focuses on ensuring that advertising on the platform is clearly labeled and easily identifiable for users, promoting transparency. The accepted improvements from TikTok aim to clarify advertising practices, a key requirement of the DSA. While specific details of the improvements have not been released, the Commission's acceptance indicates that TikTok has addressed concerns regarding the clarity and transparency of sponsored content. However, the Commission has stated that other investigations into TikTok’s practices are still ongoing, highlighting the breadth of the regulatory scrutiny. This agreement impacts both TikTok users and advertisers, as greater advertising transparency enhances user awareness and trust. This also demonstrates the DSA's ability to influence the operational practices of large tech companies within the EU. The ongoing investigations suggest that the EU intends to maintain a stringent approach to platform regulation, with further adjustments to come.